The Underrepresentation Of Female Athletes - 2748 Words

Underrepresentation of Female Athletes in Sports Television Coverage Abby Rice University of Missouri-Columbia Introduction ESPN commentator Michael Wilbon once described American soccer star Mia Hamm as â€Å"perhaps the most important athlete of the last fifteen years† (Zirin, 2007, p. 46). As a forward for the United States women’s national soccer team, she held the record for international goals, more than any other player, male or female, until 2013. After a pair of Olympic gold medals, two World Cup titles and a place in the National Soccer Hall of Fame, Hamm announced her retirement from the sport in 2004. As the curtain fell on Hamm’s legendary career, her retirement was met with a wall of silence from the media. Mia Hamm’s illustrious career slipped silently from the public’s radar with little pomp and circumstance. The media reaction, or lack thereof, toward Hamm’s retirement was not accidental. The sporting world has long been characterized by its inadequate coverage of female athletes. New York Times journalist Karen Crouse described this lack of coverage seen for female sports. Crouse said the modern day female athlete feels â€Å"as if she is the sum total of her physical assets—or invisible† (LaVoi, 2013, p. 40). While the number of women participating in high school, collegiate and professional sports has skyrocketed since the passage of Title IX, the coverage of female athletes has continued to pale in comparison to their male counterparts. InShow MoreRelatedUnrealistic Body Ideals And Eating Disorders Essay1313 Words   |  6 Pagesthese kinds of burgers if they want to achieve the unrealistic body type. However, this is typical for advertisement. No matter what the commercial is trying to advertise, sexually objected women can be used to sell it (Wood 242). Not only are the females portrayed stereotypically in this commercial but the stereotypical man is also depicted. The desirable image of men in general is shown â€Å"as strong, aggressive, and dominant† (Wood 243) and that is exactly how the men are depicted in this commercialRead MoreImproving the Perception of Female Athletes Essay example898 Words   |  4 Pagescredit or recognition for said passion predominantly because of your gender. Because of how the media perceives women in sports, female athletes receive a lot less attention than male competitors. The most appropriate steps to improve this issue would have to be to have a day dedicated to the appreciation of female athletes, increasing the pay of the female professional athletes, and constricting Title IX. To begin, women’s sports do not receive nearly as much credit or air time as men’s sports do. WhenRead MoreRepresentation of Athletes in the Media2358 Words   |  10 Pagesbeen an abundance literature on the subject of the representation of female athletes in the media, from television coverage and newspapers to magazines and websites. From ancient Greece where it was not allowed for women to partake in or even watch the Olympic Games and the power and independence of the Amazonian tribal warrior woman, to present day and the struggles with underrepresentation and misrepresentation of female athletes in sport media (George, Hartley, Paris, 2001; Creedon, 1994; BernsteinRead MoreThe Advancement Of Women s Sports964 Words   |  4 Pagesplay still plague many women who are trying to enter the field of competitive sports. These hindrances are unfair, prejudiced, and discriminatory. They cannot--and should not--continue. Perhaps the most notable inequality in sports is the underrepresentation of women in media. According to a study carried out by the U.N., the broadcast of women’s sports covers only 2% of all sports broadcasting, 1.4% in radio, and 6.8% in magazine publications (United Nations, 2000). Only one in fifty sports programsRead MoreWomen s Leadership Position Within The Sport Industry972 Words   |  4 Pagespeople are indifferent. Women have dealt with equality issues throughout history, but how do they compare in this day and age within a male dominated profession, like athletics? The purpose of this study is to look into what men and women think about females in team sport leadership positions, and why they feel that way. This study allowed the researchers to ask men and women already in the field of team sport leadership if there was still a lacking, how they feel about it, and what needs to be done forRead MoreAnalysis Of A Miniature Lit 1742 Words   |  7 Pagesa retired professor of sociology in sport at the University of Colorado-Colorado Springs, the dominant gender ideology that we the majority of society follows is centered upon three major beliefs. The first is that human beings are either male or female (Coakley, 2015). The second is that heterosexuality is the foundation for human reproduction and anything outside of heterosexuality is immoral or abnormal (Coakley, 2015). The last is that men are physically stronger and more rational than womenRead MoreMass Media Has A Significant Impact On Gender Roles And Gender Stereotypes1978 Words   |  8 Pagesexpectation that they be strong, brave, and confident. This causes an undue burden on the men that are unable to fulfill these gendered expectations. First, I want to explore the stereotype that, â€Å"women belong in the household, and that their role as females is limited to the house†. In class, we read and discussed Pat Mainari’s â€Å"The Politics of Housework†, in which she discusses her personal experience in trying to â€Å"equally† split up house chores with her husband. Mainari noted the highlights of thisRead MoreGender Labeling And Gender Stereotypes1551 Words   |  7 PagesBeliefs about the typical attributes of males and females are Gender Stereotypes (Deaux Kite, 1993). Gender labeling is frequently used in global broadcasting to boost characteristics of how a certain people; those in control of the broadcast- view gender roles and how they want society to view them also. Stereotyping is prevalent in popular television shows, music videos, the workforce and various other advertisement billboards in the U.S. It is difficult to oppose the stereotypical behavior thatRead MoreMedias Effect on Societys Perspectives Essay1910 Words   |  8 Pagesa misunderstanding or prejudice against certain people based solely off of what one views in the media. Similarly, the fourth sociological viewpoint, feminism, finds discomfort in the construction of reality issue as well, specifically the underrepresentation and misrepresentation of women. Stereotypical portrayals of women include the damsel in distress or the shallow-and-obsessed-with-appearance roles to name a few. Continually, womens sports, both professional and collegiate, receive littleRead MoreMedia s Influence On Society Essay2427 Words   |  10 Pagesplatform to display African American males in a negative way that influence the way others view and have attitudes towards them in society. These same negative attitudes often affect how black males view themselves. One main cause of this is the underrepresentation of African American males in the media. Black males are singled handled one of the lowest ethnic groups that are seen on television with a positive story. When watching mainstream television, there is an over exaggeration of content and an unfair

Adoption Worth The Cost Should Adopting A Child Be Free

Adoption Worth the Cost Should adopting a child be free? As a first response, many people would answer â€Å"Yes, adoption should be free,† arguing that there should not be a price tag on children, or that adoption is unreasonably expensive. Others may argue that â€Å"No, it should not be free,† because it may unknowingly put the adoptees at risk for danger, while the children are easily accessible. Adoptions were created to give children, whose biological parents could not care for them, a new and affectionate home, and for couples who wanted children, but could not have them biologically because of health reasons. Today, many people adopt children to add on to their family. With adoption being free, many â€Å"unfit† people would qualify to be†¦show more content†¦The Adoption of Children Act was the first law to give children an actual voice in the adoption process. Although people now adopt children with good intentions, before the Adoption of Child ren Act was passed, there were many people who would adopt the children for the purpose of child labor. As noted by Wayne Carp, author of Adoption in America: Historical Perspectives: Adoption did not emerge as the preferred system of child care in the early nineteenth century because elite families with whom the children were placed often treated them as servants rather than family members. Most significantly, Porter finds that rather than the happy, successful adoption outcomes often portrayed by those favoring adoption, 20 percent of adopted children had negative family experiences. (Carp 3-4) New York was the home of the first adoption agencies from 1910 to 1930. They were created by Clara Spence, Alice Chaplin, and Florence Walrath. All three women shared the same ideas, they felt as though children born â€Å"out of wedlock† should be given up for adoption to a husband and wife, completing the family (â€Å"Adoption History: First Specialized†). Adoption cannot be free logically, because of all the costs and expenses involved during the process. If not from those who want to be adoptive parents, then where will the required money come from? If the government were to provide free adoptions, the funds needed would cut into other resources. GeoffShow MoreRelatedFactors That Affect The Child Welfare Information Gateway Listed Above2213 Words   |  9 PagesCorrespondingly, as we put a price on a child who is up for adoption, we objectify them by placing a value on their worth. According to the same Child Welfare Information Gateway listed above, â€Å"factors that can affect costs, include the type of adoption, type of placement agency or facilitator, and child’s age and circumstances† (â€Å"Child Welfare Information,† 2004, p. 2). For example, a healthy, white infant costs much more than a healthy black infant. We are putting a price on qualities these childrenRead MoreUnderstanding Employee s Motivation Group Project Essay2159 Words   |  9 Pagessatisfaction, employee commitment and organizational citizenship behavior. However, employees do not give much importance to pay and benefits as studies indicate. Also they emphasize not only the importance and positive engagement decisions, also concern cost-benefit analysis for engagement decision. ​Many researches have tried to identify motivating factors of employees leading to high level employee engagement in organization. The big motivators including: ​Honest, frequent two-way communication betweenRead MoreCorporate Social Responsibility in Banks2893 Words   |  12 PagesThe concept implies that when companies evaluate decision from an critical perspective there should be presumption in favor of adopting course of action that enhance the welfare of society at large. The goals selected might be quite specific. - To enhance the welfare of communities in which company is based. - To improve the environment - To empower employees to give them a sense of self worth. Different views on social responsibility Friedman’s Traditional View of Business ResponsibilityRead MoreEssay on Retention of Volunteers in the Context of Motivation Theory6361 Words   |  26 Pagesunderlying factors in long term commitment of volunteers to community service organisations. In general, these studies identify reasons that volunteers stay or leave, with remarkably consistent outcomes. The studies then recommend that management should provide members with what they say they want [such as opportunities for training, acquisition of new skills, helping the community]. With the exception of Rick Lynch [Lynch 2000], who related volunteering to motivation to some extent, the authorsRead MoreThesis on Empower Women Through Micro Credit Programmes18140 Words   |  73 Pagesthe ‘empowerment’ of women. However, there remains much debate over exactly what this role should look like, as well as over exactly what is meant by the concept of ‘women’s empowerment.’ Much of the debate centers on the perceived tradeoffs between women’s empowerment efforts and organizational financial sustainability. Many microfinance institutions (MFIs) struggle with if and how they should incorporate empowerment strategies in their organizations in light of these perceived tradeoffsRead MoreMarketing Communications Notes17720 Words   |  71 PagesWe address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry associations to regulate marketing practices. We finish the unit with a discussion of social responsibility and how and why marketers should engage in positive and socially responsible marketing activities. In this unit, you need to refer to: 1 2 3 Chapters 1, 13 and 14 in your Clow and Baack textbook; this study unit, Unit 1; and Readings 1.1–1.4: †¢ ‘Marketing ethics and behavioural predispositionsRead MoreHrm5999437 Words   |  38 PagesBenefit plans Employer-sponsored benefits reflect the culture and business of the organization, and plans should be crafted and selected accordingly. Think about your current (or former) organizations benefit plan. Did it help to improve the quality of your work as well as your personal life? Why or why not? Was it a generous benefits program or were there specific benefits you felt should have been included? We want more time off Today people are looking for benefits what will help them manageRead MoreHow Technology Affects Consumer Behaviour?14761 Words   |  60 PagesISSN 1822-6515ISSN 1822-6515 EKONOMIKA IR VADYBA: 2009. 14ECONOMICS amp; MANAGEMENT: 2009. 14 IMPACT OF TECHNOLOGY ADOPTION ON CONSUMER BEHAVIOUR Elina Gaile-Sarkane Riga T echnical University, Latvia, elina.gaile-sarkane@rtu.lv Abstract Fast development of equipment and technologies, economic globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior suchRead MoreGender Pay Gap14271 Words   |  58 Pagesjury awarded her back pay and more than $3 million in damages. But in the end, she lost her case in the U.S. Supreme Court. A conservative majority led by Justice Samuel A. Alito Jr. ruled that under the nation s main anti-discrimination law she should have filed a formal complaint with the federal government within 180 days of the first time Goodyear discriminated against her in pay. Never mind, the court said, that Ledbetter didn t learn about the pay disparity for years.The Supreme Court saidRead MoreWhat Are Cultural Factors That Promote Caribbean Integration6924 Words   |  28 PagesBrunswick, Bankstown or Elizabeth because the company for which you work has been bough t out by the Australian subsidiary of a Dallas-based transnational company that has decided to relocate its production of T-shirts to Mexico because of cheaper wage costs and lower health and safety standards. It is what happens when you finally get a new job in Brisbane under a new employment contract that lowers your wages and conditions and your boss explains that this is essential to compete with Mexican, or Indonesian

Cause and effect free essay sample

99.9 percent of American does this every day, and it has become a habit that we should all stop doing to better our safety. I’m sure you are thinking what this could be because everyone doses many things each day. I bet you have guessed it Texting and driving, you don’t realize how many people take part in texting and driving every second of the day, but none of can really tell the cause of why we all do it but we can assume why people text and drive. In today’s society almost everyone has a cell phone and has internet and texting, but we don’t text, tweet or Facebook in correct place we choose to do it when we shouldn’t. Texting and driving is becoming a law in the world because it is causing numerous wrecks its just like drinking and driving it’s just as bad. Yes, the cause does lead to the effect, but the effect is the main point of your thesis with the cause, your argument. Let’s look at a simple example: By drinking enough martinis, I will soon destroy my liver. Cause (why): By drinking enough martinis Effect (what): I will soon destroy my liver See? Drinking martinis answers â€Å"why,† and â€Å"what â€Å"is answered by my soon-to-be destroyed liver. So the actual topic of your essay is the martini. Your opinion or slant on the topic: drink enough of them and you will destroy your liver. So your plan of development or three points of argument will be based on reasons â€Å"why† drinking martinis destroys the liver. You must prove that the cause leads to the effect. Now don’t be fooled by a post hoc fallacy. The American Heritage Dictionary defines post hoc as â€Å"in or of the form of an argument in which one event is asserted to be the cause of a later event simply by the virtue of having happened earlier. † The cause must yield the effect. Because you threw salt over your shoulder before an airplane flight and then had a safe flight, there is no evidence that the salt over the shoulder is the reason your flight was safe. Capish? You MUST back up your claim with a good argument and references that back up your argument. Here are some essential rules for this essay: You must offer at least two works cited You must have at least one quotation from our readings, properly cited. Your essay must be typed in proper MLA format The checklists and outline in this packet must be filled out and handed in You will hand in early rough drafts with your essay You will read, or have another student read, your opening paragraph to the class. *Please see the â€Å"Checklist for Required Work†: for more on this, later in this handout. Here is your essay prompt: What incident, event, or occurrence happened in your life that made you realize you are different from other people? Essay Review: What is expected in the basic essay. Introductory Paragraph Introduction Plan of development: points 1. 2. 3 Thesis Statement The introduction must attract the reader. The plan of development is a list of points that support the thesis. The points are offered in the order they are given. Thesis: the main idea in two parts: topic and your opinion. First Supporting Paragraph Topic sentence (point 1) Specific evidence The topic sentence is the first supporting point for your thesis, and the specific evidence delves into you topic sentence Second Supporting Paragraph Topic sentence (point 2) Specific evidence The topic sentence advances the second supporting point for your thesis, and the specific evidence develops that point. Third Supporting Paragraph Topic sentence (point 3) Specific evidence The topic sentence advances the third supporting point for your thesis, and the specific evidence develops that point. Concluding Paragraph Summary, conclusion or both A summary is a broad restatement of the thesis and its main points. A Conclusion is a final thought or tow stemming from the subject of the paper. Common Methods of Introduction. 1. Broad Statement: Using factory work as an example, you might start out by saying the following: Working in a factory might be one of the worst jobs. And then you go into the specific factory that you’re writing about, for example, an egg factory. 2. Contrast: Start with an idea that is the opposite of the one you will develop: working in an office is a nice, clean job. You have comfortable chairs, a desk, a computer, a cup of coffee nearby, but working in a factory does not have the niceties found in an office. 3. Relevance: What makes your topic special? Convince the reader that the topic applies to them or is important. So many of our ancestors, when they first came to this country, found themselves working in factories. 4. Anecdote: An interesting short story that coaxes the reader into the world of your essay. The story should be related to your thesis. I once met a man named Victor who was missing two of his fingers. Victor told me that he lost his fingers because of an accident at work. He caught his hand in the wheels of a conveyor belt at the egg factory where he worked. 5. Quotation: Quote something from your research, or find a dictionary quote that relates to your topic: â€Å"Perhaps it seemed to me,† Wrote Henry David Thoreau, â€Å"that I had several more lives to live, and could not spare any time for that one† (342). This is how I felt after working in an egg factory for two years. I had other lives to live. I had wasted enough of my life here. Concluding Paragraph The concluding paragraph should summarize the essay by restating the thesis and even restating the main supporting points. Also, the conclusion brings your paper to a graceful end, leaving the reader with a final thought on the subject. Here is where you get to offer your opinion on the subject. Three Ways to Conclude You Paper using La Jolla Shores (a local beach) as an example. 1. End with a summary or final thought: La Jolla Shores, then, is one of the most inviting beaches in San Diego. The beaches there are wider, cleaner, and safer. It is not surprising that a growing number of San Diegans are traveling to La Jolla Shores to experience this great beach. 2. A thought-provoking question: Appeal to the reader that your subject is bigger than your essay. Comment on any one of these: The future Which choice should be made Why is your subject important Wouldn’t La Jolla Shores be the beach of choice for anyone who wants to experience an enjoyable day by the ocean? 3. A prediction or recommendation Even with its growing popularity, La Jolla Shores will always be the most pleasant beach experiences San Diego has to offer. Outline Form for Essays

Marketing And Managing A Destination Tourism Essay Essay Example

Marketing And Managing A Destination Tourism Essay Essay Finishs are countries that attract and accommodate visitants temporarily. Finishs may change from: continents, states, provinces, states, metropoliss, small towns and resort countries. ( Pike, 2004 ) There are a figure of grounds why individuals travel, some of which may include: to see household and friends, concern related, for relaxation, love affair and more. ( Merith, 2009 ) In order to maintain a sustainable and competitory finish merchandise, it must be decently marketed and managed. Selling AND MANAGING A Finish What is Marketing? We will write a custom essay sample on Marketing And Managing A Destination Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing And Managing A Destination Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing And Managing A Destination Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Selling is referred to as a societal procedure by which persons and organisations obtain their necessities through making and interchanging values with other. ( Kotler A ; Armstrong, 2010 ) Marketing a finish is a critical component in accomplishing the chief nonsubjective and keeping a comfortable tourer finish. ( Howie, 2003 ) ( Middleton, 1998 ) referred to a touristry merchandise as a combination of merchandises and services provided by a finish. A selling mix includes the 4 P s ( Place, monetary value, merchandise and publicity ) which are utilised to explicate schemes to market a finish or merchandise. Convention and Visitors Bureau What is a Convention and Visitors Bureau? Convention and Visitors Bureaus are organisations whose duty is to advance touristry at local and regional degrees. Functions and Responsibility of the Convention and Visitors Bureau The CVB has four chief duties. They are: To promote organisations to host meetings, conventions, events and tradeshows in the country it represents every bit good as aid those groups with meeting or event readyings and while their meeting or event is in advancement. To function as the community s selling bureau by advancing the county s resources to visitants to positively impact the local economic system. To carry tourers to see and bask the all the chances the finish has to offer. To stand for a specific finish and assist the development of communities through long term travel and touristry schemes. A Beginning: hypertext transfer protocol: //kycvb.com/what_is_a_CVB.htm A The Jamaica Tourist Board The Convention and Visitors Bureau of Jamaica is the Jamaica Tourist Board. It was established in 1955 with its chief office located in Kingston and two other subdivisions in Ocho Rios and Montego Bay. The Jamaica Tourist Board, with the aid of other bureaus contributes to marketing Jamaica as a finish for visitants appeal by the usage of assorted schemes. Schemes USED BY THE JAMAICA TOURIST BOARD TO MARKET AND MANAGE JAMAICA AS A DESTINATION To market Jamaica for visitants entreaty, the Jamaica Tourist Board can set in to consequence the undermentioned schemes: Liaise with private organisations within the Tourism Industry to advance Jamaica as the figure one finish for holidaying. Encourage patterning bureaus to carry on some of their picture or exposure shoots in Jamaica that would be televised worldwide therefore supplying the island with a more competitory advantage. Make a web site that can be accessed worldwide to showcase the beauty of the island every bit good as attractive forces that will fascinate possible visitants. Implement constabularies to guarantee that tourer attractive forces are ever environmentally friendly. Focus more on the development community-based touristry to showcase the island s rich civilization and heritage and the heat and friendliness of Jamaicans. SWOT ANALYSIS A SWOT analysis was conducted based on the schemes that were used supra. Strengths Provides exposure of our civilization, heritage and people. The creative activity of the website marks a wider market portion. Failing Residence may object to holding their community being used as tourer finish. Lack of human resources. Opportunities Provides more employment and gross to profit the economic system. Partnering with private sectors provides more fiscal aid in marketing the finish. Dainties Resentment towards tourers. Increase in competition. Selling Plan A Selling Plan is a concern papers developed to sketch clear prioritization of marketing aims and schemes. ( McDonald A ; Keegan, 2002 ) In Tourism, a selling program important because it assist in determining the walls of the concern before really puting up the foundations. ( Mountifield, 2009 ) By developing a selling program, the concern is able to set up clear aims to measure the effectivity of the selling tools or techniques used. It administers the way of the concern s selling purpose. Alternatively of blowing clip on uneffective selling exercisings, a selling program would hold prevented that from go oning. ( Mountifield, 2009 ) A budget is besides an of import necessity when developing a market program. Reason being, the budget would allow the selling squad cognize how much money is available to effectually pass on the undertaking. Basically the budget would be indispensable for the planning of disbursals. ( Mountifield, 2009 ) The selling program would besides incorporate selling schemes that would lend to the acknowledgment of a concern s trade name every bit good as the merchandise and services it has to offer. When developing a concern program, the selling squad is able to aim a specific market through market cleavage, therefore giving the concern the capableness of pulling new types of clients worldwide. Planing an effectual touristry selling program would besides help in raising money for outgo. ( Mountifield, 2009 ) When developing a finish selling program, there are a figure processes or phases involved with its development. These include: Research and Planning Process Analysis Procedure Implementing Stage Procedure Monitoring A ; Evaluation Process Selling Plan PROCESSES External Players THAT ASSISTS THE JAMAICAN TOURIST BOARD The Jamaican Tourist Board is the Convention and Visitors Bureau of Jamaica. In implementing of a Destination Marketing Plan, the Jamaica Tourist Board is assisted by bureaus and organisations under the Ministry of Tourism. These include: World Tourism Organization Florida Caribbean Cruise Associations Jamaica Hotel and Tourist Association Caribbean Tourism Organization Caribbean Hotel A ; Tourism Association Howie, F. ( 2003 ) . Selling And The Tourist Destination. London: Thomson Learning. Kotler, P. , A ; Armstrong, G. M. ( 2010 ) . Principle of Marketing. New Jersey: Prentice Hall. McDonald, M. H. , A ; Keegan, W. J. ( 2002 ) . Marketing Plans That Work: Targeting Growth and Profitability. Elsiver: Butterworth-Heinemann. Merith, S. ( 2009, August 4 ) . Ezine Articles. Retrieved November 2, 2012, from www.ezinearticles.com: hypertext transfer protocol: //ezinearticles.com/ ? 10-Reasons-Why-People-Travel A ; id=2710271 Middleton, V. T. ( 1998 ) . Sustainable Tourism. Oxford: Butterworth- Heinemann. Mountifield, K. ( 2009, September 4 ) . Digital Landscape. Retrieved November 15, 2012, from hypertext transfer protocol: //www.digital-landscape.co.uk: hypertext transfer protocol: //www.digital-landscape.co.uk/the-importance-of-having-a-marketing-plan-and-acting-on-it.html Pike, S. ( 2004 ) . Destination selling administrations. Elsevier: Progresss in Tourism Research.

French Expressions Using Vouloir

French Expressions Using Vouloir The French verb vouloir literally means to want and is also used in many idiomatic expressions. Learn how to hold a grudge, only half want something, wish someone well, and more with this list of expressions with vouloir. Possible Meanings of Vouloir to wantto claim, assertto expectto need, require Vouloir has a different meaning in certain verb tenses and moods. Expressions with Vouloir vouloir manger/boireto want something to eat/drinkvouloir absolumentto be dead set on, determined tovouloir biento really want toVouloir, cest pouvoir (proverb)Where theres a will theres a wayvouloir de food/drinkto want somevouloir direto meanvouloir du bien quelquunto wish someone wellvouloir du mal quelquunto wish someone ill/harmvouloir faire quelque choseto want to do somethingvouloir que quelquun fasse quelque choseto want someone to do somethingvouloir que quelque chose se fasseto want something to be donevouloir quelque chose de quelquunto want something from someonevouloir sans vouloirto only half wanten vouloir (informal)to want/be raring to goen vouloir (informal)to be mad at (someone), be after (something)ne pas vouloir blesser quelquunto not mean to hurt someonene pas vouloir quon se croie obligà ©to not want someone to feel obligedne pas vouloir de quelquun/quelque choseto not want someone/somethingne plus vouloir de quelquun/quelque choseto no longer want someone /somethingsans le vouloirunintentionally, inadvertentlysans vouloir te/vous vexerno offensesen vouloir de infinitiveto be annoyed with oneself forÇa va comme tu veux? (informal)Is everything all right/OK?comme le veut la loiaccording to the law, as the law requirescomme le veut la traditionaccording to traditionComme tu veux / vous voulezAs you like/wish/please, Have it your way, Suit yourselfComment voulez-vous que je sache  ?How should I know?, How do you expect me to know?Comment veux-tu / voulez-vous que subjunctive  ?How do you expect (s.o. to do s.t.)?faire de quelquun ce quon veutto do what one likes with someone, to twist someone around his/her little fingerLe feu na pas voulu prendrethe fire wouldnt light ou catchle hasard voulut queas luck would have it... en veux-tu en voil (informal)tons of...Il y a des problà ¨mes en veux-tu en voil (informal)There are tons of problemsIls en voulaient sa vieThey wanted him deadJaurais voulu que vous voyiez sa tà ªte  !I wish you could have seen his face!Jaurais voulu ty voir  !Id like to see what youd have done!Je men voudrais  !Not on your life!Je ne ten veux pasIm not mad at you, No hard feelingsJe ne voudrais pas abuserI dont want to imposeJe veux  ! (familiar)You bet! Id love to!Je veux bienYes, pleaseJe veux bien le croire mais ...Id like to believe him but ...Je voudrais que vous voyiez sa tà ªte  !I wish you could see his face!Je voulais te/vous dire...I wanted, meant to tell you...Je voudrais bien voir à §a  !Id like to see that!Je voudrais ty voir  !Id like to see you try!Le malheur a voulu quil subjunctiveHe had the misfortune to...Moi je veux bien, mais...Fair enough, but ...Ne men veuillez pasDont hold it against meNe men veux pas (informal)Dont hold it against meQuand on veut, on peut (proverb)Where theres a will theres a wayQuest-ce que tu veux / vous voulez  ?What can you do?, What do you expect?Que veux-tu / voulez-vous  ?What can you do?, What do you expect?Que voulez-vous quon y fasse  ?What do you expect us/them to do about it?Quest-ce que tu veux que je te dise  ?What can I say? what do you want me to say?Que lui voulez-vous  ?What do you want with him?Quest-ce quil me veut, celui-l  ? (info rmal)What does he want from me? quil le veuille ou nonwhether he likes it or notsavoir ce quon veutto know what one wantsSi tu veuxIf you like/want, If you willSi tu voulais bien le faireIf youd be kind enough to do itSi vous le voulez bienIf you dont mindSi vous voulez bien me suivreThis way, pleaseTu las voulu  !You asked for it!Tu lauras voulu  !Itll be your own fault! Youll have brought it on yourself!Tu ne men veux pas  ?No hard feelings?Tu veux bien leur dire que...Would you please tell them that ...Lusage veut que...Custom requires that...Veuillez agrà ©er/croire... (business letter)Please accept...Veuillez croire toute ma sympathiePlease accept my deepest sympathyVeux-tu (bien) infinitive  !Will you (please) ...!Veux-tu que je te dise/raconte pourquoi...  ?Shall I tell you why ...?Voudriez-vous avoir lobligeance/lamabilità © de...Would you be so kind as to ...Voulez-vous coucher avec moi ce soir  ?Do you want to sleep with me tonight?se vouloirto claim to be, to be supposed to beVouloir conj ugations

GED Overview - Prep, Online Help, Courses, Practice

GED Overview - Prep, Online Help, Courses, Practice Once youve decided to get your GED, it can be difficult to figure out how to prepare. Our poll shows that most people searching for GED info are either looking for classes and study programs, or are taking practice tests and looking for a testing center. It sounds easy, but it isnt always. State Requirements In the U.S., every state has its own GED or high school equivalency requirements that can be difficult to locate on the states government pages. Adult education is sometimes handled by the Department of Education, sometimes by the Department of Labor, and often by departments with names like Public Instruction or Workforce Education. Find your states requirements in GED/High School Equivalency Programs in the United States. Finding a Class or Program Now that you know whats required by your state, how do you go about finding a class, either online or on campus, or some other kind of study program? Many of the state sites offer learning programs, sometimes called Adult Basic Education, or ABE. If your state’s classes werent obvious on the GED/High School Equivalency page, search the site for ABE or adult education. State directories of schools offering adult education are often included on these pages. If your state GED/High School Equivalency or ABE websites dont provide a directory of classes, try finding a school near you on Americas Literacy Directory. This directory provides addresses, phone numbers, contacts, hours, maps, and other useful information. Contact the school that matches your needs and ask about GED/High School Equivalency prep courses. Theyll take it from there and help you achieve your goals. Online Classes If you cant find a convenient or appropriate school near you, what next? If you do well with self-study, an online course may work for you. Some, such as GED Board and gedforfree.com, are free. These sites offer free study guides and practice tests that are very comprehensive. Check out the math and English courses at GED Board: Free Math Videos and QuizzesFree Help with English Others, such as the GED Academy and GED Online, charge tuition. Do your homework and make sure you understand what youre buying. Remember that you cannot take the GED/High School Equivalency test online. This is very important. The new 2014 tests are computer-based, but not online. There is a difference. Do not let anyone charge you for taking the test online. The diploma they offer you is not valid. You must take your test at a certified testing center. These should be listed on your states adult education website. Study Guides There are many GED/High School Equivalency study guides available at national book stores and in your local libraries, and some of these are probably available at your local independent book store as well. Ask at the counter if youre not sure where to find them. You can also order them online. Compare prices and how each book is laid out. People learn in different ways. Choose the books that make you feel comfortable using them. This is your education. Adult Learning Principles Adults learn differently than children. Your study experience is going to be different from your memory of school as a child. Understanding adult learning principles will help you make the most of this new adventure you’re beginning. Introduction to Adult Learning and Continuing Education Practice Tests When youre ready to take the GED/High School Equivalency test, there are practice tests available to help you find out how ready you really are. Some are available in book form from the same companies that publish the study guides. You may have seen them when you shopped for guides. Others are available online. Following are just a few. Search for GED/High School Equivalency practice tests and choose a site that is easy for you to navigate. Some are free, and some have a small fee. Again, be sure you know what youre buying. Test Prep ReviewGED Practice.com from Steck-VaughnPeterson’s Registering for the Real Test If you need to, refer back to your state’s adult education website to locate the testing center closest to you. Tests are usually offered on certain days at specific times, and youll need to contact the center to register in advance. Effective January 1, 2014, states have three testing choices: GED Testing Service (partner in the past)HiSET Program, developed by ETS (Educational Testing Service)Test Assessing Secondary Completion (TASC, developed by McGraw Hill) Info about the 2014 GED Test from GED Testing Service is below. Watch for info about the other two tests coming soon. The GED Test from GED Testing Service The new 2014 computer-based GED test from GED Testing Service has four parts: Reasoning Through Language Arts (RLA) (150 minutes)Mathematical Reasoning (90 minutes)Science (90 minutes)Social Studies (90 minutes) Sample questions are available on the GED Testing Service site. The test is available in English and Spanish, and you can take each part up to three times in a one-year period. Calming Test Stress No matter how hard youve studied, tests can be stressful. There are lots of ways to manage your anxiety, assuming youre prepared, of course, which is the first way to reduce test stress. Resist the urge to cram right up to test time. Your brain will function more clearly if you: Arrive early and relaxedTrust yourselfTake your timeRead the instructions carefullyAnswer the questions you know easily first, and thenGo back and work on the harder ones Remember to breathe! Breathing deeply will keep you calm and relaxed. Relieve study stress with 10 Ways to Relax. Good Luck Getting your GED/High School Equivalency certificate will be one of the most satisfying accomplishments of your life. Good luck to you. Enjoy the process, and let us know in the Continuing Education forum how youre doing.

Corporate Finance Essay Example | Topics and Well Written Essays - 500 words - 6

Corporate Finance - Essay Example Due to recessionary conditions and down side of economy, there is no immediate chance of recovery. Accordingly, Qantas Airways, which has leveraged beta of 1.25 is certainly a more risky company compared to any other company in the table. Above table suggests that business risks associated are lowest with Telstra Corp. and Coca Cola companies for having lowest beta of 0.16 and 0.15 respectively. Highest business risks are associated with BHP Billiton and Rio Tinto with beta of 0.52 and 0.43 respectively. As table indicates for the companies where finance risks are low (like CSL and BHP Billiton), business risk is high and the companies with high finance risk (like Coca-Cola and Telstra), business risk is low. Thus when we compare business risk with finance risk, we find that both are not consistent. Further, comparing the figures of shareholder’s return of BHP Billiton and Coca Cola, we find that both have given almost same returns; however, there is a vast difference between their business risks and financial risks profiles. Obviously, they are following Modigliani and Miller theorem that value of the companies are independent of its capital structure. 3. BHP Billiton and Rio Tinto though belong to the same industry sector; they have vastly different debt-equity ratios. Rio Tinto is a high leveraged company and its return on equity in percentage terms is less than that of BHP Billiton, which indicates that servicing cost of debt lowers down the percentage return on equity. In other words we can say that higher leveraging does not bring any additional return to the equity holders. Total shareholder’s return too in case of Rio Tinto is only slightly less compared to that of BHP Billiton’s shareholder’s return. Despite large percentage difference in return on equity, there is not a proportionate difference on the value of total shareholders return. In short, above set of Australian companies do not seem to

Marketing managemnet Essay Example | Topics and Well Written Essays - 1500 words

Marketing managemnet - Essay Example Many companies seek success in various factors. These factors include: excellent information systems, qualified workforce, and modern technology all contribute to business success. Nevertheless, successful companies, such as Coca Cola Company, McDonald’s foods, Starbucks, and other renowned companies have had a similarity: they have a strong customer orientation programs and have heavily invested in marketing on their products and services. Marketing Management In essence, marketing consists of strategies and tactics that are used to identify, create and maintain satisfying relationships with customers that results in value increase for the companies and the customers. Successful companies dedicate efforts to sensing, serving and satisfying the needs of customers in the unique target markets. Companies like Apple have attained brand equity through constant innovation an excellent customer service. Moreover, Apple products are built on advanced communication technology and addi tional feature like email and messages capabilities, which have increased the level of customer satisfaction. Basically, the Apple Company has been able to implement technology, and innovation in all the marketing mix elements (Boone and Kurtz, 2010). Marketers should always understand that business revolves around the creation and delivery of value to customers. The customer value is said to be the variation between the customers’ value gained from owning and using the products and the cost of obtaining the products. Of importance to note is that successful marketing managements entails identifying the right market for the products and services and designing the appropriate marketing communication messages, which are tailored to the particular market and target customers (Green and Keegan, 2012). Elements of Marketing Strategy The marketing strategy of any company is composed of various elements, which interrelate. The main element is the market selection and the product pla nning, which basically involves the product line and the product offering of the target market. A company can either choose a single market strategy or multi market strategy. In single marketing strategy, the company will concentrate its efforts in servicing the single unique market segment while avoiding competition with the dominant players. In a multi marketing strategy, the company will serves several distinct markets hence the importance of carefully selecting the target markets which are viable. In a total marketing strategy, the company will offer differentiated products to different market segments; hence it should utilize the marketing variables such as price, promotion, products, as well as, the distribution strategies in competing effectively in the entire market (Haberberg and Rieple, 2008). The company should ensure that thorough scrutiny should be able to decide and take up on the best marketing strategy that ought to be used. For instance, the Apple Company has been a ble to anticipate and bear the market risks including the effective promotion of the Apple products such as iPods and phones. According to Hartline and Ferrell 2010, a company may also choose an early entry where it brings into the market a new segment after the market leaders hence the company should ensure that it uses superior marketing strategies and sufficient resources to compete with the market leader. A company could also choose a laggard entry strategy where it enters in the market through imitation of

Provide two reasons why Medicaid violations do not generally receive media attention Essay Example for Free

Provide two reasons why Medicaid violations do not generally receive media attention Essay One of the most frequent crimes of the affluent and the high-class of the society is Medicaid fraud. These frauds can be committed by several parties including the recipients and the providers. Medicaid is a government program that utilizes the taxpayer’s money to provide healthcare to the low income groups of the society. It is basically setup to help the weaker sections of the society including individuals above the age of 65, the disabled, the medically compromised and the low-income groups. The nations would be happy if the money is spending to help people in need, but frequently several providers and recipients indulge in fraud and abuse of the funds set aside under Medicaid. Some of the abuses committed by recipients include forging prescription, giving the medical card to another party, using several cards, duplicating or consuming excessive healthcare services, and selling the items received under Medicaid to others. Some of the abuses that can be committed by the providers include providing false bills, duplicating bills, providing unwanted medical care, doing unnecessary tests, billing in excess, compromising the quality of care under Medicaid services, and including the names of others in the bills (NY State, 2006). One of the reasons why Medicaid violations are not given great amount of media attention is because these crimes are usually committed by affluent. These crimes are often great amount of protection and secrecy, so as to gain for profit. In the US, it is estimated that Medicaid fraud cost the nation about forty billion dollars in the year 1993. Usually, a certain person rather than an organization would be involved in committing a Medicaid fraud. The White collar staffs who commit these crimes frequently think that they are above the law. They feel that committing such crimes is justified as it is anyway a part of the system. They would go to any extent to cover their crimes. The media would not like to get involved in covering such events, as they feel that they would later be harassed by the White collared staff. Besides, they also feel that they would not be getting any kind of requests they may have, as the white collared staff would be using their powers to avenge for the media attention given. It is found that the business-minded white collared staffs are more frequently involved in committing Medicaid frauds rather than the professional staff (Cullen, 2008). The media feels that the people who are victims by the crimes of Medicaid fraud are usually not the class who would be customers to their services. They may find that covering such events would not be beneficial to them in anyway, and would instead get them in bad looks with the high-class. The poor, elders and the disabled are less likely to be customers of the media services. They would also not stand up to fight their rights. The beneficiaries of Medicaid frequently are not aware of their rights. They may be often abused or neglected by the healthcare organization which may include the white collared staff. Frequently, the person getting abused may be physically and mentally helpless and would depend on the care provider for help. However, the care giver would be providing low quality healthcare and instead use the funds other Medicaid for other purposes (including gaining profits). Medicaid fraud is a criminal offence and involves abusing taxpayer’s money. It has been set aside for helping the weaker sections of the society, but instead these funds are ending up in the hands of the rich, thus making the rich richer and the poor poorer. At any cost, the media would have to change their policy of reporting cases of Medicaid fraud to the public.

Santana :: Essays Papers

Santana All the world knows the special magic of Carlos Santana as expressed through his music and his guitar playing, which is among the most distinctive and recognizable in all music. His is a tone of vibrant energy that bathes the human soul and awakens the unconscious spirit. The spirit of truth, the spirit of Brotherhood. In every performance, Carlos shares with his audience a personal communication that crosses all boundaries and differences, and makes all people, one people, one family. Carlos' music embodies a living heritage of music and family. The "Brothers" album (on Island Records), described as "a banquet of musical treats and surprises", has Carlos sharing the spotlight with two special guitarists - brother, Jorge Santana, and nephew Carlos Hernandez in his recording debut. In "SACRED FIRE", a 97 minute video and 13-song CD released by Polydor in 1993, Carlos captured the excitement and spirit of his live concerts in Mexico and South America with a mix of his biggest hits as well as some previously unrecorded material. In "LIVE FOREVER", the debut release on his Guts & Grace label, Carlos paid his respects to some contemporaries whose spirits continue to provide musical inspiration for us all. The CD includes songs by Jimi Hendrix, Marvin Gaye, Bob Marley, Stevie Ray Vaughan and John Coltrane. Each of these three projects offers a glimpse, an added dimension, of a soul that has touched millions around the world. Carlos was introduced to "traditional music" by his father, Jose. An accomplished mariachi violinist and experienced musician, he taught Carlos the basics of music theory and gave him an understanding of the value of a note. Although Carlos' excitement for music would be sparked by his first experience, he quickly discovered the limits of its traditional form and wanted more. Carlos wanted to play the kind of music that was filling the radio waves and making people dance. Tijuana, 1955. The music was rock 'n roll. The drastic change of moving from the small, quiet town of Autlan to the humming, thriving boom town of Tijuana brought a renewed hope and opportunity for a new life. Both for Carlos and his family. The eight-year old Carlos quickly left the violin for the guitar, studying and emulating the sounds of B.B. King, T-Bone Walker and John Lee Hooker. Soon he was being asked to join local bands like the "T.J.'s", where he added a unique touch and feel to his own renditions of all the great songs of the 1950's.

Pros and Cons of green technology Essay

Green technology is a term that is being was from the time when Mother Nature started to reflect the consequences of the human’s actions. Since the global population start to grow rapidly, the demand of services and products have grow as well, so the human have to had to think more about how to do a better use of the nonrenewable resources. This problem has carried the continuous development of methods and materials that do not affect the environment. Nowadays expertise, companies and government are working hard on the generation of mechanisms and techniques to avoid and diminish environmental contamination. However, green technology has some disadvantages that do not allow people to afford it, and support more this environmental cause. The origin of the use of green technology start when according to Walsh, Mayor Michael Bloomberg tried to force those drivers to go hybrid before New York City ever had its yellow fleet of gas-guzzling taxis. There was a thriving electric-taxi company at the turn of the 20th century that served the entire metropolis, and green technology was considered something of the future. By that time there to clean up an economy that has been inexorably built on fossil fuels on coal, oil and gasoline-powered automobiles. However, today big businesses do care about the future of the world if any measurable actions are not taken care, and executed. The first advantage of using green technology is that with the use of renewable resources future generations are not going to be threatening for the lack of natural and clean resources, like clean air and clean water. Implementing sustainable materials and methods that meet society needs in manners that do not deplete natural resources, guarantee the life of the planet. This new kind of technology brings the creation of sustainable materials that reduce the impact on the environment. These materials improve indoor air quality, energy efficiency, water conservation, and affordability. Talk about sustainable materials includes green buildings. The requirements that build green building includes energy efficiency, renewable energy water, water efficiency, environmentally building materials and specifications, waste reductions, toxics reduction,  indoor air quality and smart growth and sustainable development. Stated in (Energy in Green Building) buildings in United States involve 35 percent of direct energy use, of that 35 percent, 64 percent goes into heating, ventilation, and air conditioning; 24 percent heats hot water; 13 percent provides lighting; and electrical appliances are beginning to cut a significant wedge into the pie. In terms of carbon dioxide production, in total, buildings are responsible for 48% of all greenhouse gasses. Strategically placing windows and skylights can eliminate the need for electrical lighting during the day and reduce from 20 to 30 percent the energy use. The creation of sustainable materials is one of those challenges of the companies nowadays. In fact all the products of manufacturing companies need to have a conformity certification, and that guaranty to the costumer a product with quality. This is an job of Underwriters Laboratories (UL) is one of the labs that awards manufactured products to be within the standards parameters, now is bestowing a sustainable materials certificate. Supplies such as pencils of reforested certified wood by Forest Stewardship Council (FSC) assure people that this pencil was from a renewable resource, also the crayons made petroleum free. Environmentalists suggest using paper rolls and paper pad recycled. Also using paper bags from recycle paper helps the environment. Besides there are different supplies made from organic cotton that are free of pesticides and synthetic fertilizers. Eco friendly paints are a good option not only for the environment but also for the people that live in this house or apartment. Paint free of VOC will reduce the pollution in the house due to the poisonous gases that the paint gives off even when is dry, and cause an immense destruction to the environment. Another good decision is a cork floor is an inexpensive and durable material. Green technology has carried a lot of innovation of technology that does not affect the environment, and also has cause changes in patterns of production and consumption. Going green is also an advantage in a difficult economy when the recycle is place in practice, for example, According to NRDC, Bank of America reduced the weight of its ATM receipts from 20 pounds to 15 pounds, saving paper, transportation, storing and handling costs, to the tune of $500,000 a year. Coca-Cola’s efforts to cut down on packaging saved it $100 million. The use of renewable energy is economically and environmentally viable. In the United States, wind farms are going up across the nation, providing electricity at the competitive wholesale rate of three to five cents per kilowatt-hour (Energy in Green Building). Shell Oil estimated that for the â€Å"by 2010 commercial energy from biomass could provide five percent of the world’s power.† The value of that energy production could be over $20 billion. The environment pollution in the use of fossil fuels is causing sicknesses and diseases in the human health. â€Å"Air pollution is causing more deaths than HIV or malaria combined,† Kandeh Yumkella, director general of the U.N. Industrial Development Organization said. A 2012 World Health Organization (WHO) study found that 3.5 million people die early annually from indoor air pollution and 3.3 million from outdoor air pollution. Toxic particles shorten lives by causing diseases such as pneumonia or cancer. â€Å"Still, it means more than 6 million deaths every year caused by air pollution,† said Neira. â€Å"The horrible thing is that this will be growing† because of rising use of fossil fuels. On the contrary part green technology has some disadvantages. The first reason why no many people or industries choose green technology is for the highest production cost that this represents. Eco-friendly products need new research and technology that might be invested in the searched of new materials and ways of production that do not affect to the nature. The higher cost is due to the small amount of eco-friendly products on the market, so for the manufacturers complicated the cost-cutting. For example Consumer Search estimates that you will pay about $1,000 more for a furnace that’s 90 percent efficient than one that’s 80 percent efficient. Over the life of the furnace however, you will likely save much more than $1,000 in fuel costs if you choose the more efficient unit. According to MSN, a fuel-efficient vehicle costs up to $4,000 more upfront than vehicles with standard fuel efficiency. Even though more efficient vehicles can lower fuel costs for years and help protect the environment, many buyers are just not willing to invest in efficient (Cost of Going Green). Stated by Jon Kaplan, owner of Greenworks Cabinetry, a Florida company that manufactures eco-friendly furniture products, he must get many of his building materials from the West Coast and even Asia, which  leads to higher prices for the consumer. Since the 2008 a company named Nstar initiated a program that supplied energy coming from wind farms in Maine and upstate New York. At the beginning of the program customers decided to paid 1.4 cents more per kilowatt per hour, increase the price of the kilowatt from 12.5 to 13.9. At the beginning the number of customers was 8,368 customers in January 2010, but this number that decreased to 6,163 people using the NStar Green service. Some green alternatives like environment-friendly toiletries, wood furniture and organic materials cost more than non-green products. The use of bio-fuel can provide a number of advantages over conventional forms of energy. Meanwhile using fossil fuel increase the greenhouse gas (GHG) emissions and in the United States (GHG) represent about a third of total U.S. emissions of carbon dioxide, the use of bio-fuels can reduce significantly the greenhouse effect. On a full fuel-cycle basis, corn ethanol has the potential to reduce greenhouse gas emissions by as much as 52% over petroleum-based fuels using bio-fuels such as coal, natural gas, and biomass will reduce however this can represent a problem due to the raise of the prices of certain kind of food. Using food crops to produce ethanol will raise the nutritional problems (â€Å"Environmental Benefits of Bio-fuels†). According to the World Health Organization, nearly 60 percent of the people on earth are currently malnourished. This means that the use of corn for ethanol production will increase the price of the beef, eggs, white meat and fish. Pimentel States that the hungry problem rise in the mid –century from 8 to 9 million because the lack of food because it was burned more grain as fuel. Another fact that can be attributing to the use of bio-fuel is the inconsistence of some of the available renewable options of fuels is inconsistent. For example if it is wanted to produce energy from the wind, the space require to install wind turbines need to be large, this will reduce the space dedicated for harvest and food production, and cattle. Moreover there are certain places where the wind is not as good for energy production, as if the turbines are installed near the ocean, this will restrict the tourism growth, and at least 16 feet waves are required for the turbines’ efficiency. Wind energy is also noisy and that’s the reason why they are constructed in areas far away of human life. This is a threat to the wild life. The use of solar energy is very expensive and only works during the day. Photovoltaic batteries can be used,  but the price of them are increasing, and also the location of the solar panels is very important, so they must be installed in areas where the shadows of other buildings do not affect its efficacy. The third con of going green is in put up in green buildings. Likewise green buildings have a high cost in its construction, it is contradictory that the main purpose of it it is the money saving. Thus this is because most of the materials are not available in America, so the importations increase the price of them immediately. Nevertheless not only this, green buildings do not affect directly to the environment but for the people inside the building it does. This is because basically all the recycle materials used have harmful chemical products that emit toxins and affect the indoor air. For example the fluorescent lights used emit radiations which affect the health. Work Cited Beach, Emely â€Å"Cons of going green† Apr 29, 2011, Web. Apr. 17, 2013. Doyle, Alyster. â€Å"Air pollution scourge underestimated, green energy can help: U.N.† Web Apr 17, 2013 < http://www.reuters.com> Walsh, Bryan. â€Å"The Surprisingly Long History of Green Energy† Apr. 06, 2011 http://www.buzzle.com/articles/what-are-the-disadvantages-of-green-buildings.html The Disadvantages of Going Green for a Corporation by Chris Joseph, Demand Media http://smallbusiness.chron.com/disadvantages-going-green-corporation-3318.html The high cost of going green Premium for NStar wind program rises sharply BY: Bruce Mohl November 29, 2012 Greening Business Earthshare.org. http://www.earthshare.org/greening-business.html

The Corner and Nighthawks

Manuel Espinosa Professor Stefanovic ENC 1102 21 February 2013 NIGHTHAWKS â€Å"Nighthawks† by Samuel Yellen is a poem about three individuals who are troubled with life. These individuals are occupying the same space and they appear to be relatively close from each other, but they arein fact disconnected from one another. The speaker sets a hopeless tone to help the reader analyze and really understand the characters’ feelings. This is a poem based on a famouspainting by Edward Hopper that portrays people sitting in a downtown diner late at night.Yellen wants his readersto be able to recognize that caring and affection is the easiest way to a successful and joyful human interaction. The poem’s setting takes place at â€Å"the corner of Empty and Bleak† (1) and the time is the â€Å"night’s most desolated hour† (2). Empty corners and night hours are an infamous mix. Evil deeds are performed at desolate corners during odd hours of the night. I n the corner is â€Å"Al’s Coffee Cup or the Hamburger Tower† (3), only cheap and plain shops would stay open till late hours at night and the servers would use language like â€Å"be with you in a jiff† (7).Inside the establishment there are â€Å"three nighthawks seated there† (6). Yellenuses nighthawks because the characters meet at night and hawks are lonely animals which â€Å"in this drama do not speak† (4). Another connotation is to perceive hawks as ferocious and independent creatures or how Yellen better describe them â€Å"patrons of life† (6). One of the nighthawks, â€Å"[t]he single man whose hunched back we see† (9) challenged his fate when he â€Å"put a gun to his head in Russian roulette† (10). Even though he â€Å"won the bet† (11) his body posture indicates he is troubled or pensive. And now he lives his x years’ guarantee† (12). The speaker wants to clarify that the character might off ch eated death that time by dying is inevitable. Then, we have â€Å"facing us, the two central characters† (13). They â€Å"[h]ave finished their coffee, and have lit [a] contemplative cigarette† (14-15). These characters are meditative; cigarette smoking is associated with worried or stressed individuals. â€Å"His hand lies close, but not touching hers† (16). Now it is understood there is a male and a female character. The speaker points out that they are close but not ouching each other, describing no emotional connection between the characters. A sexual connection is implied when the speaker refers to â€Å"a darkened room† (17) and continues to give explicit details of this encounter â€Å"[m]outh burned mouth, flesh beat ground [o]n a ravaged flesh† (18-19). Yellen wants to show readers the difference between a sexual act and an intimate connection. This couple shared the ultimate bonding experience between two human beings and yet they were no t able to connect spiritually but only physically.The speaker gives example of this when he mentions â€Å"[n]o local habitation and no name† (20). The speaker finishes the poem with a sarcastic tone. He implies that everyone that â€Å"peer through that curve of plate glass† (5) should be fortune â€Å"to be none of these! † (21) referring to the nighthawks. He assumes that anybody who compares themselves with these characters, using the â€Å"complacent eye† (22), should be pleased with what they see. With this conclusion Yellen sets himself aside and delivers a powerfully message to the readers.He feels superior to the characters and wants to project that feeling to his readers, not taking in consideration or really understanding the reason the characters are in these situations in the first place. The last stanza â€Å"[o]ur satisfactions satisfy, [o]ur pleasures, our plesures please. † (23-24), makes emphasis on the way the speaker feels and w ants the readers to feel about their own accomplishments, but leaving out the way they should feel about their fellow man. The speaker projects itself as a selfish individual who does not care about less fortunate individuals.It is often said that to have a better world we should care for one another. Yellen’s idea of human connection shows the total opposite, he emphasizes on his characters’ faults instead of his qualities. This poem contains many problems that our society faces on a daily basis but unfortunately for the readers, Yellen focused on showing the problem but does not offer a solution. Work Cited McMahan, Elizabeth, Susan X Day, Robert Funk, Linda Coleman. Literature and the Writing Process. Ninth Ed. Boston: Longman. 2011. Print Rafeeq O. McGiveron (1998): Yellen's Nighthawks, The Explicator, 56:3,148-149

Free Essays on British In India

A whole subcontinent was picked up without half trying Images of the British raj in India are everywhere of late. On television reruns, the divided rulers of Paul Scott's Jewel in the Crown sip their tea in scented hill stations and swap idle gossip in the palaces of local princes. At movie houses, we can savor all the hot intensities that blast a decorous English visitor the moment she steps ashore after A Passage to India, to be engulfed in a whirlwind of mendicants, elephants, snake charmers and crowds. In New York, British director Peter Brook's nine-hour production of an ancient Hindu epic poem, The Mahabharata, has lately been playing to packed houses and considerable critical praise. Best-selling books like Freedom at Midnight re-create the struggle of two great cultures, mighty opposites with a twinned destiny, as they set about trying to disentangle themselves and their feelings before the Partition of 1947. Across the country, strolling visitors marveled a few years ago at all the silken saris and bright turbans of the Festival of India (SMITHSONIAN, June 1985) and, even more, at the exotic world they evoke: the bejeweled splendor of the Mogul courts; dusty, teeming streets; and all the dilemmas confronting the imperial British as they sought to bring Western ideas of order to one of the wildest and most complex lands on Earth. Behind all the glamour and the glory, however, lies one of history's mischievous ironies. For the raj, which did not begin until 1858 when the British government officially took over India from a private trading company, was in fact only the final act in a long, crooked and partly accidental drama. Much of the British empire, in fact, was acquired, according to a celebrated phrase, "in a fit of absence of mind." When the London merchants of what became the East India Company first sent ships to the East in 1601, they were not bound for India at all but for the Spice Islands of the Dutch East Indi... Free Essays on British In India Free Essays on British In India A whole subcontinent was picked up without half trying Images of the British raj in India are everywhere of late. On television reruns, the divided rulers of Paul Scott's Jewel in the Crown sip their tea in scented hill stations and swap idle gossip in the palaces of local princes. At movie houses, we can savor all the hot intensities that blast a decorous English visitor the moment she steps ashore after A Passage to India, to be engulfed in a whirlwind of mendicants, elephants, snake charmers and crowds. In New York, British director Peter Brook's nine-hour production of an ancient Hindu epic poem, The Mahabharata, has lately been playing to packed houses and considerable critical praise. Best-selling books like Freedom at Midnight re-create the struggle of two great cultures, mighty opposites with a twinned destiny, as they set about trying to disentangle themselves and their feelings before the Partition of 1947. Across the country, strolling visitors marveled a few years ago at all the silken saris and bright turbans of the Festival of India (SMITHSONIAN, June 1985) and, even more, at the exotic world they evoke: the bejeweled splendor of the Mogul courts; dusty, teeming streets; and all the dilemmas confronting the imperial British as they sought to bring Western ideas of order to one of the wildest and most complex lands on Earth. Behind all the glamour and the glory, however, lies one of history's mischievous ironies. For the raj, which did not begin until 1858 when the British government officially took over India from a private trading company, was in fact only the final act in a long, crooked and partly accidental drama. Much of the British empire, in fact, was acquired, according to a celebrated phrase, "in a fit of absence of mind." When the London merchants of what became the East India Company first sent ships to the East in 1601, they were not bound for India at all but for the Spice Islands of the Dutch East Indi...

80 Idioms with the Word Time

80 Idioms with the Word Time 80 Idioms with the Word Time 80 Idioms with the Word Time By Mark Nichol Considering that time is such a critical element in our lives, it’s no surprise that the word time should crop up so often in English idiomatic usage. Here’s a list of phrases that refer directly to time. 1. a devil of a time: said of an ordeal 2. a legend in one’s own time: one who gains renown within his or her lifetime (also inspired â€Å"a legend in (one’s) own mind,† referring to an egotistical person who believes himself or herself to be more significant than he or she actually is) 3–4. a matter/question of time: said in reference to a state that will soon change 5. a rare old time: an enjoyable experience 6. a race against time: said of trying to accomplish something critical in a short time frame 7. a stitch in time: the first half of a proverb (ending with â€Å"saves nine† and with an obscure origin) that refers to the wisdom of taking precaution 8. a whale of a (good) time: an especially exciting or fun experience 9. ahead of time: before the agreed time 10. ahead of (one’s) time: said of someone or something that has an innovative approach or style or one that the world is not ready for 11. all in good time: an expression that encourages patience 12. all the time in the world: an unlimited amount of time 13. all the time: in addition to referring to habitual or continuous occurrence, can refer to knowing about something throughout a given period 14. at a set time: at the agreed time 15. at all times: always 16. at no time: never 17. at the appointed time: at the agreed time 18. bad time: an inconvenient moment or an unfortunate experience 19. before (one’s) time: said of something that existed or occurred before one was born or when one was too young to recall that thing, or said in reference to someone’s unexpectedly early death 20–21. behind its time/the times: late, not keeping up, or obsolete 22. bide (one’s) time: be patient 23. big-time operator: someone who is or thinks he or she is important or influential 24. big-time spender: one who spends a lot of money, or said ironically about a frugal person 25. borrowed time: an uncertain amount of time, at the end of which something will no longer exist or occur 26. buy time: postpone an event for one’s advantage 27. by the time: said in reference to a time after something else has occurred 28. caught in a time warp: unchanged in an antiquated or obsolete way 29. crunch time: a critical period 30. face time: time spent in someone else’s company 31. for the time being: for now 32. from time to time: occasionally 33. do (the) time: serve time in jail or prison 34. down time: rest period 35. get the time: become available 36. give (one) a hard time: be critical 37. good-time Charlie: one who seeks pleasure 38. good times: pleasant experiences 39. hardly have time to breathe: said when one is busy 40. have a time of it: experience difficulty 41. having quite a time: having a pleasurable experience, or having difficulty 42. have time on (one’s side): don’t have to hurry 43. I’ll catch you some other time: I’ll talk to you later when it’s more convenient for you 44. in next to no time: almost instantly 45. in the fullness of time: after enough time passes 46. in the right place at the right time: in a figurative sense, fortuitously prepared for some eventuality; also, literally, located in a position that is advantageous or fortunate 47. it’s about time: said to express impatience, or relief that something has finally occurred (usually accompanied by an exclamation point) 48. it’s high time: it is the appropriate time; one has waited long enough 49. keep time: maintain the beat in music 50. lose no time: do something immediately 51. make good time: proceed quickly or in a reasonable amount of time 52. make time for: set aside a period of time to accommodate someone or something 53. make up for lost time: catch up on time wasted or as a result of going slowly or not going at all 54. mark time: wait 55. not able to call (one’s) time (one’s) own: too busy 56. old-time: old-fashioned 57. on time: punctual 58. once upon a time: long ago 59. out of time: said in reference to no longer having time to do something 60. pass the time (of day) with: chat with 61. pressed for time: lacking enough time to do something 62. run that by me one more time: say that again 63. sands of time: a poetic reference to the passage of time as represented by sand in an hourglass 64. the big time: said in reference to achieving prominence in some endeavor 65. the time has come: the occasion is appropriate 66. the time of (one’s) life: a memorable experience 67. time and tide wait for no man: the world makes no allowance for one being late 68. time bomb: something that will inevitably result in a negative consequence 69. time flies: a reference to the fleeting nature of time 70. time is money: time is important because using it wisely or unwisely affects one’s ability to earn money 71. time on (one’s) hands: spare time 72. time out: in sports, a short period when play ceases; by extension, a break from activity (also used as the announcement of a request for a time out, as is time by itself) 73. (stuck in a) time warp: said in reference to observing something that or someone who appears outdated 74. time was: there was a time when 75. time’s a-wastin’: time is running out 76. time to hit the road: time to depart 77. time works wonders: the passage of time resolves problems 78. when the time is ripe: when the time is appropriate 79. withstand the test of time: endure 80. wouldn’t give (one) the time of day to: ignored Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:36 Adjectives Describing LightTaser or Tazer? Tazing or Tasering?Preposition Review #1: Chance of vs. Chance for

English Language in London School Essay Example | Topics and Well Written Essays - 2500 words

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Story Summary ( two old women ) - Essay Example The two women then move on to a place where they can avoid dreadful memories and probable enemies. They walk for an uncertain destination until they become exhausted. They halt the night there but the next morning, with their aching joints, freezing lungs and swollen feet and also fatigue, they continue on their journey up to the middle of a frozen lake. The next day, they become success to cross the lake despite Ch’idzigyaak’s misery. When four days is gone over, they come to a slough that reminds Ss’ that they are in the right path. They smile first to their conversation after a long period of time. But, after a tiresome journey, they feel again of death. Being hungry, they eat the rabbit head and broth. Now, taking their belongings, they move on to follow the river. On the sixth day, Sa† can see an opening to the creek. After crossing the river, they see there remains of the long desired fishracks. At the scenery of the fishracks, they feel at home. But, the next day the two older women prepare for colder weather ahead. At this time, they feel that they are much closed to be abandoned. Now, they begin to share their memories of their family and childhood. Ch’idzigyaak remembers the time the family left her grandmother behind and Sa’ remembers how she grew up more interested in what boys did than the girls and how her family accepted her. She tells Ch’idzigyaak, women spend their idle time telling stories and weaving rabbit fur blanket and clothing. In this very day, they capture a grouse and get a change of meat from rabbit squirrel and beaver to the meat of grouse since they start their journey. Now, the winter is passed and it is spring. They catch muskrats and beaver and freeze dry the meat. Now they don’t trust ‘the young generation’. The women decide to move to a safe place where no one will want to go in the fear of mosquitoes. They spend the spring and arctic summer fishing and hunting. They use their ingenuity to store and

Whether Media Actually Leads To Homogenisation Process Media Essay

Whether Media Actually Leads To Homogenisation Process Media Essay Globalisation and media are closely inter-connected. The growth of globalisation has accelerated to a large extent with the growth and development of media technology especially in areas of TV, films, internet, videos, music, news etc. Media acts as an agent of globalisation in generating homogenisation by spreading cultural symbols, ideas and practices across socio cultural settings of the world. The impact of media is instant, it moves quicker than any material goods or people. It has a tremendous impact on both sustaining and weakening or eroding the fabric of social life. The more efficient the media is in communicating, the more effective it is in stabilising or destabilising existing social, political, religious etc scenario. Media actively constructs peoples identity across the dimensions of nations, race, class, gender, ethnicity etc in a number of ways, which often lead to homogenisation process. The media imposes their powerful images, sounds and advertisements on a vast ra nge of peoples of the world who most often succumb to their messages which are mostly designed to increase the profits of capitalist firms. Globalisation involves expanding worldwide flows of material objects and symbols and the proliferation of organisations and institutions within global reach that structure those flows. The process of globalisation is also characterised by relationships that are mediated through symbols of values, preferences and tastes etc through the powerful impact of media. The impact of media globalisation is manifold: it can lead to hybridisation of cultures, assertion of cultural autonomy and identity, cultural conflict, localisation, creolisation and homogenisation. However in my paper the focus is mainly on the homogenising effect of media globalisation on the socio cultural settings of the world and the factors which facilitates the creation of this homogenisation. Hannerz distinguishes between three dimensions of culture, which indicates that cultures are susceptible to global dynamics: Ideas and modes of thoughts: The entire array of concepts, propositions, values and mental operations that people within some social unit carry together. Forms of externalisation: The different ways in which ideas and modes of thought are made public and made accessible to the senses eg, forms of art, food habits etc. Social distribution: The ways in which people`s ideas and modes of thoughts and external forms are spread over a population and its social relationships. Thus, understanding structures of shared knowledge, values, beliefs, experience and meanings in all their complexities remain the core concern of cultural analysis. Media technology plays a major part in transmission of the second and third dimension of Hannerz definition of culture. According to Hannerz, media in particular are machineries of meanings: they enable communication without being in one other`s immediate presence. In contemporary complex cultures, people increasingly make use of the media to externalise and distribute their ideas and thoughts throughout the world. This is how cultures as a system of meanings, symbols and actions get expressed in different form and media plays a major role in their transmission across the rest of the globe. Therefore culture is also about sharedness. The concept of de territorialisation as also referred by Appadurai, explains the inter connectivity of cultures across nations. These cultures are in contact with media in one way or the othe r and constantly influence each other in terms of tastes, styles, value systems, ideas, meanings and practices. According to Ritzer, the theory of socialisation and social interaction teach that human transcend in their social group through a process of acquiring culture and other gestures from parents and other social group members and social facts that happen in the environment in which the person lives. Here the environment in which each individual lives also includes media mediation and translation of social reality and thus culture is transmitted and diffused across cultures through the workings of the media. Media also play a major role in the continual re shaping of cultural identity. Benedict Anderson, points out that nation as imagined communities often started out as media audience. Media articulate the meanings and experiences associated with particular social identities in a globalised context and export them to different distant places. Arjun Appadurai makes clear that people around the world are increasingly living a fictional lives based on media narratives and imagery. People around the world can now connect with like- minded others which binds people together irrespective of language, home background and socio economic circumstances eg:- allegiance to Real Madrid or Manchester United as global football club. Internet connections enable fans scattered across the globe to remain in touch and meet up regularly. Popular culture leads to formation of distinctive organisational forms and practices which are hybrid in nature. They are neither local nor global but a distinctive hybrid culture of transnational where fan clubs of a particular sport like football, cricket etc or iconic figures like Michael Jackson come together and form a unique transnational group where hybrid names, emblems and material products emerge. This trend emerges with the formation of internet communities and networks. They allow intensive contact with other cultures without actual bodily or localized contact and have an impact on the minds and practices of the people. However the intensity of impact depends on the way in which information are processes and digested in the receiving cultures. New channels of intensified social connectivity are permitted by contemporary electronic media Eg:- social networking sites like facebook, orkut etc. Live global television covering a single event carried through the satellite news carriers covers varied and diverse locations and geographical areas. This brings together people across great distances and social relations become radically freed from l ocal contexts, and spatial distances become less important, and a greater consciousness of a world outside the local context come into picture. It produces a sense of globalised reality eg:- the recent FIFA World 2010, Cricket World Cup 2011 etc. This live global television is experienced by large numbers of people worldwide and creates an extension of social connections across time and space. Increased oneness of the world is accelerated by such forces. There is international corporate ownership of media enterprises which ensures that there is an increasing consumption of material goods and sharing of cultural icons across large numbers of people. These processes construct a shared experience of time and a collective memory for different groups of people. Thus Mass culture is created which is a product of modern communications. There is a huge amount of debate on whether media leads to homogenisation process and thereby the subsequent creation of Global culture and whether there is such thing as global culture. Is the widening and deepening of international flows of culture through media in a single integrated market leading to the emergence of a global culture? The term global cultural flow according to Arjun Appadurai, is used to indicate the simultaneous fluid movement and changing meaning of ideas as well as their location and passage through specific historical, linguistic and political contexts. Global culture is used to denote the growing uniformity and homogenisation of the world`s cultures which serves as a magnet attracting people to particular ideas regarding economic opportunities and consumption. Consumer culture: Global culture is often held to be a media driven construct dependent upon the profit seeking production of mass mediated signs and symbols. The emergence of global culture is often taken as the direct outcome of the capitalist market institution restructuring to get desires, create needs and thereby open up a new arena for capital accumulation leading to commoditisation, commercialisation and consumerism made possible by media ads and communication industries in their drive to maximise profits. Global consumerism thrives on the promotion of brand names like rolex, addidas, reebok, coca cola, Mc Donalds etc based on what people would like rather than what they are and need. This consumer culture is filled with new community signs which form the popular culture allied to global media translated through the market. There is a growing similarity which transcends frontiers and similar trend of styles of dressing, consumption of sports, music preferences, eating habits etc has emerged. Th e term MC world has been coined to describe the standardisation of an American consumer culture, a combination of fast food, fast music and fast computers that bring people together through a common consumption of commodified cultural production. According to Hermans and Kempen in their article Moving Cultures, referred to Glocalisation in economic usage where they introduced the term micromarketing i`e is the tailoring and advertisements of goods and services globally to increasingly local and diverse cultures. Thus, they talked about the creation of differentiated consumers and the emergence of consumer culture of the same global goods and services. They further problematises the relationship between the local and the global where cultures constantly interpenetrates with each other and become a part of the interconnectedness of the world system. Therefore the distinction between what it global and what is local becomes blurred and the presumed homogeneity of the local or internal and the distinctiveness of the global or external becomes problematic. Thus globalisation also involves the blurring of clear cut distinction between the local and global. What is local becomes global and what is global becomes local and sometimes they may become indistinguishable and homogenised. Media globalisation increasingly involved the creation and incorporation of locality. These processes is largely seen through the TV enterprise like CNN and MTV which seeks global markets and focussed on culturally diverse and differentiated groups. Dominance of west: Many have argued that global culture is more of western culture domination and enforcement of western culture on the rest of the world which is referred to as westernisation. The imposition of American culture in the form of TV, Videos, Pop music, Films and Ads on vulnerable communities unable to protect them from the sheer volume and intensity of exposition to media is widely under attacked. In recent years US has enjoyed a growing surplus for audio visual products (TV, Video, and Cinema) with the EU. Globally, the US accounts for about 75% of all TV programme exports. American Time Warner organisation claims to be the largest media company in the world. During the last decade there is a struggle for the formation of a new Information order from the Third World countries with a determination not to remain passive recipient to the west active centre. Countries like France, Italy, China, Canada, North Korea etc has imposed a check on US media imports for different reasons. Hence questions are being raised regarding prior consent for Transborder home reception, the production of communication technology on definition of privacy and also attempt to develop their own regional media. Fears of US media domination lead to Mc Bride Report 1980, which lead UNESCO to call for a restructuring of global media along more egalitarian lines. The WTO and International Tele communications Satellite Organisation (INTELSAT) are among the prestigious international bodies that have attempted to establish guidelines for the regulation of global cultural flow. However for some writers globalization is not westernization. According to them, outwardly analysis may appeared that the world is oriented towards westernisation rather than globalisation especially when one could see the popularity of the western music, movies, and McDonalds etc where more and more countries are seen playing the top chart of the pop list of USA and Hollywood movies and US-made television serials (like Friends and the Simpsons) are becoming widespread processes of cultural transmission. However, a closer examination indicates that the impact of the flow of these cultural goods have different meanings in different societal and cultural contexts with uneven impact on classes and age groups. Some of the products are consumed without any modification; others are modified and indigenized to suit the local contexts. Nevertheless, westernisation can be seen as a part of Globalisation. Media Imperialism: There is a construction of media order through the entrepreneurial devices of a comparatively small number of global players eg Time Warner, Sony, Rupert Murdoch News Corporation and Walt Disney Company. News globalisation was dominated by press wire services in the 19th century, however in the 1970`s and 1980`s electronic media globalisation increased. Aggressive media companies like Rupert Murdoch`s News Corporation yielded a massive conglomerates of other global media industries. Cable News Network (CNN) has struggled to become a 24 hour news provider, watched religiously by global business and political elites of the world. The result was an undeniable increase in the degree to which people`s everyday lives are experienced through the media. Several large media companies like Viacom, Disney, Time Warner etc over the last decade have evolved from being a local industry to large global conglomerates based on new forms of vertical and horizontal integration. These media conglomerati on was made possible by media deregulation in major western economies. These conglomerates not only have access to enormous quantities of investment capital but also the ability to minimise financial risks by managing their media products across different world markets in their areas of influence. For instance, News Corporation began as a print enterprise in Australia, spread into TV in UK in the 1970`s. This is now targeting the huge Chinese and Indian markets with its Star TV system which currently broadcasts in over 20 Asian languages. There is a popular concern about the growing concentration of ownership of global media production and transmission in the hands of a small number of corporations. For example, the past two decades have experience a huge expansion of the pop music industry, MTV has now become 24 hour music channels in America, Europe and Asia. But 70% of all pop music is produced and distributed by a handful of multinational corporations that integrate production, transmission and promotion ensuring that certain iconic faces like Madonna, Michael Jackson etc are everywhere, on TV, video, films, CD`s, magazines, newspapers, advertisements, radio and even designed on T shirts and many other things. The flow of information was dominated by multinational entities based in the most powerful nations leading to what is known as medial imperialism. Global and the local: The widespread claim of homogenisation of world cultures; the global as pro active and the local as reactive to global culture have been found to be unlikely by many scholars. They have argued that the local do not remain a passive recipient of global cultures transmitted to them through the media but the local have its own way of interpreting global influences according to its relativity. One such defender of this view is Robertson, who maintained that diffusion and transfer of ideas and values across socio cultural formations adapt to a particular local culture, which he termed as Glocalization. He talked about ambivalence and ambiguity of human culture in globalised world. Globalisation itself has no meaning unless it is connected in the context of the local. For him, globalisation is able to link locales together both materially and ideationally. Hence the local and global are inter connected and influence each other simultaneously and the media acts as an agent in increasing thi s process of glocalization and globalisation. This results in not only homogenisation but also hybridisation of cultures as the global gets localised according to the suitability and necessity of that particular contexts. To quote Robertson, An international TV enterprise like CNN produces and reproduces a particular pattern of relations between localities, a pattern which depends on a kind of recipe of locality. He further illustrates how certain religions like Hinduism, Buddhism, and Taoism etc involved a long process of Glocalization after its dissemination throughout the globe. Following form this and relating it to the present context of information technologically advanced world, we see that religions are being widely promoted through the media. Religious channels are available 24/7 on TV, internet etc. These channels reach out to different regions of the world and are either absorbed and assimilated into the existing settings and become glocalised or they are rejected complet ely as a threat to their existing values and beliefs system. From here we can induce how the media play an important role in localising the global. Thus, the relation between the local and the global remain complex and negotiable terrain. Basically the politics of the glocal refers to globalisation from below which means that the impact of the global to a certain extent is in the hands of the local. This is because the local is not just a passive recipient of whatever globalisation through media brings at their doorstep influencing their lifestyles, ideas, values etc but the local is something active which constantly accommodates, assimilate and transforms different cultures that are brought to them, interpreting them according to its convenience and adaptability. Another reaction of the local to the global is the rejectionist attitude. There are many local movements who vehemently attempts to reject or resist the globalisation process and the impact of media consumerist culture claiming to protect their cultural identity or the purity of their culture. Some remain hostile to globalisation impact due to its ability to erode the traditional value system and the adverse affect on their socio cultural moral system. Contemporary indigenous movements are becoming increasingly global Eg:- Native people`s Movement increasingly use the media to defend or promote their rejection of globalisation process. In a globalised world, people constantly used the media to mobilise people as a local assertions against globalisation influence. In the present context, promotion of locality through the media has become a common trend. There is an attempt to globally organise the rights and identities of natives or indigenous people`s movement. The emergence of popul ar culture and the growing commodification of the consumer`s experience popularised and sensationalised by media is seen by many as posing a threat to the richness and diversity of cultural practices, resulting in the description of mass consumerism as a monolithic force with one dimensional causal effects on the traditional cultures. There are certain closed group which remain suspicious about the impact of media globalisation and attempts to curb and regulate the free expression of media itself. Such kind of group would be countries like China, Japan, Muslim fundamentalist etc however in the context of contemporary advancement of media technology it becomes difficult to remain intact by the homogenising influence of media. Nevertheless, the idea of uniformity of culture should not undermine the pervasive impact of counter currents that emerges from the local reception of the global. Wilkinson (1995) has developed the thesis that today, Conclusion: However claims of Global culture and its impact on cultures without uninterrupted reception by age, class, gender and geography etc is naive. Thus a deeper probing of the complex relationship between the global and local is necessary because human beings are not without rational analysis or do not have any personal choice but they are thinking individuals with a mind of their own capable of deciding what is best for themselves and hence they do not succumb to the global consumer culture unmindfully but translates the impact of media according to their own reality. Tomlinson made a distinction between culture as lived experience and culture as represented in media. He had argued that the realities in peoples lives are much more powerful than mere representation in global televisions and people do not get manipulated easily by the reception of media. He furthers argues that the cultural critics have overlooked the capacity of the audience to negotiate the possible contradictions in the reception of media. To him the power of the media should not be exaggerated by looking at media as mediating cultural experience rather than the determining force. Ang also refers to interpersonal drama to mean that media products are interpreted differently in different cultural contexts. Avijit Pathak is another who also talks about the politics of culture where cultures constantly negotiate in its interaction and influences. For him, even though there is a dominant global culture emanating, the process of reception becomes contextualised and gain a hermeneutic form, this he calls the art of resistance. For Wilkinson only one global civilisation exists which is a direct descendent of 1500 BC civilisation in the near East when Mesopotamian and Egyptian civilisation collided and fused. This entity spread all over the globe and engulf all others previously independent civilisation like Chinese, Japanese and western into one global civilisation. His idea was of connectedness of the world into one system rather than uniformity. People who interact with each other continuously belong to the same civilisation even if their cultures might be very dissimilar and hostile to each other. Expansion of media communication increases connectivity of cultures, thus a chain of cultural networks are created no matter however they are connected either hostile or differently but they are still interacting with each other and hence influences each other in one way or the other and results in the emergence of certain similar trends. Therefore, what is undeniable is that media globalisation in one form or the other has an impact on the lives and consciousness of almost every one cutting across transnational borders, cultures, ethnicity, gender, class, age etc. Thus, global media is rendering almost everyone with something of a cosmopolitan culture. What was once local has become global and the line between the division of global and local is thinning and becoming blurred day by day.